TikTok Debuts New Tool For Hollywood To Drive Engagement, Says “Studios Will Never Miss Another Opportunity”
deadline.comTikTok today unveiled TikTok Spotlight, a new suite of tools for entertainment marketers to tap into its ecosystem. The wildly popular social media app calls Spotlight a promotional solution that drives community engagement and makes it easier for studios to harness around upcoming releases and library content.
It had an early run with Warner Bros. Dune: Part Two. TikTok Spotlight fist identifies applicable videos on the platform and attributes an anchor link.
The link directs audiences to a dedicated landing page with details like synopsis, cast, official accounts, and a collection of other creator content linked to the same title — allowing fans to explore the fandom and conversation around a title.
Directly from the landing page, users can watch content on streaming platforms or purchase movie tickets. TikTok acknowledged in the announcement that while it’s a thriving place and top source of discovery for entertainment fans, there has never been a reliable way for marketers to tap it.
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