Survive ‘Til ’25… And Then A Bit Longer; Nostradamus Report Author And Industry Execs Look To The Future — Seriencamp
deadline.comThe TV industry can benefit from some of the hard lessons learnt in the film business, Johanna Koljonen, the author of the influential Nostradamus report told a Seriencamp audience in Germany.
As a panel of industry experts weighed in, the sense was the much-used “survive ‘til ‘25” aphorism might need to be extended into 2026 or beyond. “I don’t know if that [phrase] means we survive to ‘25, or through ’25 and to ’26, but we will work through it, and we will maneuver as we’ve always done,” said Danna Stern, who runs In Transit Productions and is the former head of Yes Studios. “Yes, with less commissioning.
Yes, with less money. We will try to integrate, new technologies, social media and new ways of communicating what we’re doing to our audiences.” Asked if the fever had broken and the industry now had clarity on the road ahead, she added: “There’s never been clarity.
There have been good times that we used to look back on and decide were good, and there are currently bad times because we tell each other that constantly, and we commiserate.” ZDF Studios VP, drama, Robert Franke said we should “hold our breath until 2026 at least.” He added: “What makes me hopeful is that we still talk about stories — we’re still here.
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