Roblox Brand Partnerships Chief Stephanie Latham Talks Ads, Fan Hubs, User Safety and More: ‘The Shopping Lens is Endemic to Our Platform’
Kaare Eriksen Media Analyst With an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an interactive platform too good for just about any brand to pass up. Stephanie Latham, VP of global brand partnerships at Roblox, stopped by Variety podcast Strictly Business to discuss just how lucrative Roblox has become as an experiential platform for users, creators and brands alike to interface with each other, be it through experiences built around music, film, TV, sports or individual personalities.