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Activision Launches Standalone Studio Elsewhere Entertainment to Focus on New ‘Genre-Defining AAA Franchise’

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variety.com

Jennifer Maas TV Business Writer Microsoft‘s Activision has launched a new internal, standalone studio with one mission: creating a new narrative-based and genre-defining AAA franchise.

Titled Elsewhere Entertainment, the studio will be headquartered in Warsaw, Poland, with additional staff in the United States.

Employees’ credits include work on “The Last of Us, “Uncharted,” “The Witcher,” “Cyberpunk,” “Destiny,” “Tom Clancy’s The Division” and “Far Cry.” Per Activision, “Built from the ground up, Elsewhere Entertainment is a premier and standalone studio dedicated to establishing an environment that inspires bold and diverse ideas.

The team’s underlying mission encourages everyone to explore and collaborate creatively to craft a franchise with an enduring legacy that resonates far beyond games.” No other specifics about the Microsoft gaming-owned studio were provided, though Activision noted Elsewhere Entertainment will have access to Activision resources throughout development and production on its new from-scratch gaming franchise.

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