UTA Hires Twitch Talent Exec J Eatedali
Todd Spangler NY Digital Editor J Eatedali has exited Twitch to join UTA as an executive in the company’s gaming and esports department. Prior to joining UTA, Eatedali served as the co-head of creator acquisitions, retention and programs at Amazon-owned Twitch (alongside Toby Berlin), where he and the team were responsible for contract negotiations for the livestreaming platform’s top creators. Eatedali will be based in UTA’s Los Angeles headquarters and will report to Damon Lau, head of gaming and esports at the global talent, entertainment and sports company. In the position, Eatedali will lead the team’s gaming advisory business by helping existing UTA brand clients including Apple’s Beats by Dre and L’Oreal “navigate the rapidly evolving gaming landscape,” according to the company. He also will be tasked with bringing on new clients, including gaming and non-gaming-endemic brands.