Sean “Diddy” Combs Says “It’s Time For BET To Be Black-Owned Again” As Paramount Explores Stake Sale
deadline.comSean “Diddy” Combs on Wednesday bolstered recently media reports that his is kicking the tires of BET Networks, which is in the early stages of being shopped by parent Paramount Global.
Combs would join other interested parties in a stake sale of Paramount assets (including BET’s linear networks, BET+, BET Studios and VH1) joining fellow moguls Tyler Perry and Byron Allen, who both have also thrown their hat in the ring. “It’s time for @BET to be Black-owned again so we have the power to tell our own stories, control our own narrative!
This is not about me it’s about WE!!!!,” Combs wrote today on Instagram, a post accompanied by a clip from an Earn Your Leisure podcast discussing the subject. “I’m building a team of leaders in the culture to pursue ownership in @BET together!,” Combs wrote. “We have to unify our power and resources to create real change! #THETIMEISNOW A post shared by LOVE (@diddy) BET, or Black Entertainment Television, was founded by Robert Johnson in 1980, the first cable channel to cater to Black audiences.
It was acquired by Viacom in 2001 in a deal worth $3 billion. Earlier this month, Paramount Global revealed it is considering a sale of a majority stake.
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