Roku Media Reorg: Alison Levin Upped to Head of Global Revenue, Content Chief David Eilenberg Adds Brand Studio Oversight (EXCLUSIVE)
variety.comJennifer Maas TV Business Writer As he approaches his one-year anniversary as president of Roku Media, Charlie Collier is setting his first restructuring of the company’s leadership team, including naming Alison Levin head of global media revenue, upping Kristina Shepard to vice president of global advertising sales and partnerships, giving head of content David Eilenberg oversight of Roku’s Brand Studio segment and formally naming Joe Franzetta head of sports.
Levin and Eilenberg will continue to report directly to Collier, while Shepard is under Levin and Franzetta is under Eilenberg.
Additionally, Julian Mintz, also a member of Levin’s sales team, has been named senior director of enterprise ad sales. Levin will be looking to fill two additional roles: one overseeing Roku’s global ad marketing and the other leading a newly combined department overseeing supply and demand, pricing, inventory management, revenue ops and publisher partnerships.
Elsewhere, Louqman Parampath will continue to lead ad product management and is aligning his team to have Tommy Burk oversee the partnerships and product teams, while Peter Hamilton takes over on go-to-market ownership of all products and tools through a centralized team.
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