Radar Pictures Developing Fubu Scripted Series About Iconic Hip Hop Clothing Brand
deadline.comTed Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand.
The Fubu (For Us By Us) series will chronicle the story of the brand where money, power, and hip hop fashion collided to create a $6 billion empire.
Fubo was founded in 1992 by J. Alexander Martin, Keith Perrin, Carlton Brown, and Shark Tank star Daymond John. “Rising from the gritty streets, it shattered norms and blazed a trail for urban fashion,” with its ascent “marked by bold moves, high-stakes gambles, and a relentless hustle that turned a dream into a global sensation,” according to the press release.
The Fubo series also “delves into the controversial moments, the power struggles, and the untold stories behind the scenes.” Viewers can “witness the clashes, the triumphs, and the scandals that defined their path to greatness.” “We see this collaboration as an opportunity to not only celebrate the vibrant culture of hip hop but also to honor the unsung heroes who have shaped its fashion landscape,” said Field. “Through their stories, we aim to inspire and empower audiences, while highlighting the transformative power of creativity and self-expression.” The project is being spearheaded by J.
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