Oscar-winning filmmaker Asif Kapadia has revealed that he uses the skillset he previously perfected making commercials to get his feature-length projects across the line.
Kapadia, who made his name in the film world with a trilogy of biography documentaries Senna (2010), the Oscar-winning Amy (2015), and Diego Maradona (2019), was speaking at Cannes Lions, when he explained his commercial mindset: “The work I’ve done in commercials has helped me make the films I make.
Traditionally with a movie or drama, you write a script, spend years developing it, but because of the number of pitches you have to do when you meet people [making commercials], or you have a script and you have to visualize it, cut a really interesting deck or a sizzle reel, all of those tricks I learned while doing the odd commercial, I bring into movies. “Whenever I make a film now, I always cut a really interesting short film, make a really interesting deck, all of that is traditional commercial-pitching, but most film people don’t do it.
It starts with me making a short film, then we raise the money, then I have a deck that is very visual, and that process ends up becoming a film which becomes a trailer which becomes a short moment, that might end up on some social media app.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.