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Execs Talk Consumer Engagement, Data Management and Challenging the Status Quo at Variety’s Cannes Lions Studio

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Lexi Carson Variety is back to host the second annual Executive Interview Studio, presented by Canva. The industry’s top business and marketing execs stopped by during the 2024 Cannes Lions Festival to chat about how they are navigating the ever-expanding worlds of media and entertainment.

The first day of conversations included discussions from the minds behind the biggest streamers in the business and our second studio day included talent such as the voice of Spotify’s AI DJ, CMO of Walmart William White, and the women behind 7th Sun Productions Yara and Keri Shahidi.

The industry leaders who participated in the third day of conversations included Disney’s EVP of sales Adam Monaco, chief marketing officer and chief data officer at Paramount streaming Domenic DiMeglio, CMO of PepsiCo International Beverages Mark Kirkham, CMO of iHeart Media Gayle Troberman and CMO and VP of analytics at Meta Alex Schultz.

Check out some highlights form their conversations below. Alex Schultz – CMO and VP Analytics, Meta The media landscape has never been more digital-focused and for Meta’s CMO and VP of analytics Alex Schultz, that means translating copious amounts of data for Meta’s marketers.

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