New tourism guru is appointed to help drive visitor numbers to Ayrshire

dailyrecord.co.uk:

A new tourism guru has been appointed for Ayrshire.VisitScotland has appointed Lynsey Eckford as their new Regional Director covering the Ayrshire and Arran region.Ms Eckford will now work with stakeholders and partners to find ways to support the growth of the visitor economy.And the new regional director said she is keen to engage with the communities throughout the region.She said: “The last few years have been transformative for everyone.

And as I start in this new role with VisitScotland, I am excited to work with and support the community and tourism industry in Ayrshire and Arran as we move forward towards recovery.”Ms Eckford began her career in tourism and hospitality nearly 20 years ago, starting off with hotel work, before joining VisitScotland’s Quality Assurance team, which allowed her to visit, connect and learn from a diverse range of businesses.She also served as an Industry Relationship Manager for Glasgow.The Ayrshire Live app is available to download now.Get all the local news in your area – plus features, football news and the latest on the coronavirus crisis – at your fingertips 24/7.The free download features the latest breaking news and exclusive stories while you can customise your page with the sections that matter to you.The Ayrshire Live app is available to download now on iOS and Android.She said: “I take up the position at an important time for the tourism industry in the region and will help deliver the newly developed Ayrshire & Our Islands Visitor Economy Strategy.“The tourism blueprint brings together The National Tourism Organisation with Ayrshire & Arran Destination Alliance, East Ayrshire, North Ayrshire and South Ayrshire Councils and Scottish Enterprise.“The strategy will help to