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Netflix, Now In The Ad Sales Business, Takes The Traditional CBS Slot During Upfront Week With Presentation At New York’s Paris Theater

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deadline.com
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Netflix, now with advertising to sell, has swooped in to take the traditional CBS slot capping off the traditional broadcast upfront week in May.

The streaming giant, which rolled out an advertising tier in November, will host ad buyers at the Paris Theater in New York on May 17.

CBS parent Paramount Global, which had continued the tradition of the company’s Carnegie Hall upfront, decided this year to abandon the slot at the end of what had always been known as broadcast upfront week.

The company instead will focus on more intimate gatherings with ad clients. Of course, the broadcast upfronts long ago morphed into something more blended, with presentations incorporating cable and dollops of digital and streaming for years.

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