Jim Mahoney, PR To Sinatra, McQueen, Gable, Explores 60 Years Of Hollywood In Memoir: “It Was About Taming The Lion”
deadline.comJim Mahoney was one of Hollywood’s go-to guys. He spent 60+ years in public relations, guiding the public images of Clark Gable, Frank Sinatra, Steve McQueen, Bob Hope, Johnny Carson, Lee Marvin, Burt Lancaster, Christie Brinkley, Peggy Lee, and hundreds more.
He was on the front lines when Frank Sinatra Jr. was kidnapped, and was at the party at Peter Lawford’s house the night Marilyn Monroe died.
He was also there with the Rat Pack in Las Vegas. Now age 95, Mahoney has captured all of that in a memoir, Get Mahoney!: A Hollywood Insider’s Memoir. “Get Mahoney!” was the phrase often used when stars and their handlers knew trouble was brewing and needed to keep their names out of the press.
Mahoney was good at his job, and frequently referred to himself as a better “suppress” agent than press agent. “It was about ‘taming the lion’ – both the press and the clients themselves,” Mahoney said.
Read more on deadline.com