Netflix Christmas NFL Games Could Meet Early Resistance From Advertisers
variety.comBrian Steinberg Senior TV Editor Can there ever be too much NFL on TV? Netflix is about to find out. The streaming giant is likely to meet early resistance in its effort to woo advertisers to two Christmas Day NFL games that it has secured for next season, according to four people familiar with the current “upfront” market, during which U.S.
entertainment companies try to sell the bulk of their commercial inventory for their next programming cycles. While Netflix has yet to put a formal offer for advertising in the games in front of potential sponsors, one discussion built around price envisioned a 30-second ad costing as much as $400,000, according to one of these people, and early talks have not yet proven convincing.
Netflix declined to make executives available for comment. The company intends to stream two games — one between the Kansas City Chiefs and the Pittsburgh Steelers, and another featuring the Baltimore Ravens and the Houston Texans — on Dec.
25, 2024. The deal, unveiled in May, has created all kinds of anticipation that Netflix will bid for more live-sports rights in the near future, and reveals its growing interest in creating content that draws large live crowds as it invests in its own ad-supported subscription tier.
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