ITV & Equity Progressing On Landmark Deal For Soap Actors That Would Include AI Provisions For The First Time
deadline.comEXCLUSIVE: ITV is progressing on a landmark deal with British actors union Equity that would, for the first time, include provisions for AI and cloning on the likes of Coronation Street and Emmerdale.
Unions in the U.S. fighting tooth and nail for AI rights will likely be paying close attention and we understand ITV and Equity negotiators are sitting down tomorrow to focus on this specific part of the union’s claim.
Furthermore, Deadline understands that these same AI provisions have been tabled for Equity’s upcoming negotiations with the BBC and UK producer trade body Pact, which govern the vast majority of TV series in the UK.
When they sit down together tomorrow, negotiators from ITV and Equity will discuss AI claims and what is known as synthesisation, the potential for actors’ faces to be cloned and used in other shows, thereby leading to less work for performers.
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