Four partners today announced formation of The House of 1212, a full-service talent agency representing creators, thought-leaders and innovators that are impacting positive change.
Rula Zaabri (founder & CEO), Brittany Louks (cofounder & president), Blaire Zierke (cofounder & head of operations), and Jay Shetty (cofounder & partner) are behind the firm.
It will handle talent representation, brand partnerships, and brand expansion for a roster of artists, musicians, athletes, models, actors, and podcasters. “House of 1212 is built on the foundation of purpose,” said a joint statement from the founders. “Here we have created a home for clients who want to amplify their voices and unleash their inner greatness so they can make a positive impact on the world.
As a team, we are fueled by establishing purpose-driven partnerships, conceptualizing unique concepts for our talent, and the desire to change the industry.” Shetty will remain repped by WME utilizing House of 1212 to complement their services with more curated opportunities of a bespoke agency.
Read more on deadline.com
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