Henry Cavill Spy Thriller ‘Argylle’ to Open in Theaters Before Apple TV+ Debut
thewrap.comshe will appear (in a role of indeterminate size and onscreen impact) in Greta Gerwig’s “Barbie” this July. This film is being structured as the start of a new franchise, but then that’s the talking point for every remotely commercial release in this IP-centric day and age.
Whether that comes to pass will depend on whether audiences see and enjoy the film, be it in theaters or on Apple TV+ in numbers enough to justify a follow-up.
It’s also another sign that Apple is serious about using a theatrical release’s prestige, marketing value and revenue potential to boost its big-deal original features.
They partnered with Paramount for Martin Scorsese’s “Killers of the Flower Moon” and Sony for Ridley Scott’s “Napoleon,” both films getting something approximating a global theatrical release – and theatrical window – prior to their streaming debuts.
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