Google Will Drop Claim That YouTube TV Is ‘$600 Less Than Cable’ After Charter Complaint to Advertising Board
variety.comTodd Spangler NY Digital Editor Google said it will no longer claim that YouTube TV is “$600 less than cable” in its advertising, after an industry ad-review board found the assertion was potentially misleading.
The YouTube TV pricing claim, which had appeared in two of Google’s ads for the service, had been challenged by Charter Communications in a fast-track complaint submitted to the BBB National Programs’ National Advertising Division.
In August 2023, the NAD recommended that Google discontinue the “$600 less than cable” claim; Google appealed that to the National Advertising Review Board (NARB) — which upheld the NAD’s recommendation.
In a statement released Wednesday, Google said it “disagrees with NARB’s determination that people watching the challenged commercials will somehow understand ‘cable’ to mean something other than traditional cable television.” At the same time, the company said it “intends to modify or cease the disputed advertising claim.” Google added that it “may reconsider the claim based on updated information.” The YouTube TV spots that made the “$600 less than cable” claim included a disclosure identifying “comparable standalone cable” as the basis of comparison.
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