Paris Hilton Inks Content and Commerce Deal With Elon Musk’s X/Twitter, Will Host Videos Featuring Live Shopping
variety.comTodd Spangler NY Digital Editor Paris Hilton is getting her X on. The influencer and entrepreneur — who has 16.6 million followers on X, formerly known as Twitter — announced a deal with the social platform owned by Elon Musk for an array of content and commerce initiatives.
Under the deal between X and Hilton and her 11:11 Media company, she and X will work together to create four original video content programs per year that include live-shopping features.
Hilton will also serve as a launch partner for new X consumer products, services and feature releases, according to the companies.
The deal includes a revenue-sharing agreement between X and 11:11 Media. A spokesman for X said that “we’ve created a financial arrangement that is attractive to both parties.” “I’m excited to announce an official partnership with X today,” Hilton, chairwoman and CEO of 11:11, said in a post on the service. “Together, we’re going to be exploring new ways to connect with all of you across video, live video, live shopping and even Spaces.
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