Confessions Of A Longtime TV Executive: Susanne Daniels On How The Development Process Should Change – Guest Column
deadline.comEditors note: Susanne Daniels is the former Global Head of Original Content at YouTube and onetime president of MTV Networks, Lifetime Television Networks and The WB Network (now The CW).
She is currently an adjunct professor at the UCLA Anderson School of Management. With the writers’ strike finally coming to an end, it strikes me that this may be a good opportunity to consider adjusting the process by which “Hollywood” evaluates what new films and TV shows should get the greenlight.
Somehow in the ever-evolving pitch process, we seem to have replaced curiosity, collaboration and civility with a cool “show me what you got” attitude.
It’s worth rethinking how to approach working with the creative community moving forward. For over 30 years I have worked as a media executive.
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