Central Casting Responds To Online Chatter About Its Likeness Agreement; Says Requirement Is Old, For Internal Marketing Use Only
deadline.comEXCLUSIVE: Central Casting is responding to online chatter about its 20-year-old photo release form, which has suddenly drawn the ire of SAG-AFTRA members who worry that background actors are signing away control of their digital likeness.
At a time when both SAG-AFTRA and WGA have legitimate concerns about the increased use of AI and generative technology in Hollywood, actors have been bristling about the wording in the agreement, which Central Casting requires from everyone who relies on their service to find jobs.
Central Casting specializes in casting extras, body doubles and stand-ins. Actors have shared screenshots of the agreement on X, along with warnings not to sign it.
Here’s what the agreement says: “I authorize Central Casting to photograph, video tape, or use any other electronic method of recording my image, appearance, likeness, voice, or actions (collectively, “recordings”) to be used at Central Casting’s discretion in any medium, including, without limitation, company-related publications and websites,” the agreement reads. “I grant Central Casting the unrestricted right to make, copyright, use, re-use, or publish recordings in which I may be included, in whole or in part, and waive any right to inspect or approve the finished medium incorporating any recordings.” “I release and agree to hold harmless Central Casting from any liability for any legitimate use and waive any personal or proprietary right I may have in connection with such use.
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