Patagonia Founder Yvon Chouinard on ‘Wild Life’ and Donating His Company to Save the Earth: ‘It’s Not a Burden’
Addie Morfoot Contributor At Tuesday’s New York City premiere of Nat Geo’s documentary “Wild Life,” Yvon Chouinard, founder of Patagonia, shed light on his 2022 decision to donate the entire apparel brand, worth $3 billion, to a trust dedicated to fighting the climate crisis.“I’m kind of pessimistic about the fate of this planet,” Chouinard said. “We’ve been giving one percent of our sales for a long time. We’ve given away $200 or $300 million over the years, but I’m always thinking, ‘What more can I do?”Directed by Oscar winners Elizabeth Chai Vasarhelyi and Jimmy Chin, “Wild Life” chronicles the decades-long efforts by conservationist Kris Tompkins and her late husband and the North Face founder, Doug Tompkins, to create national parks throughout Chile and Argentina. The couple helped Chouinard, who appears in the doc, create and run Patagonia.Chouinard, who joined Vasarhelyi, Chin and Tompkins onstage after the MoMA screening, added that his decision to give the planet $3 billion also had to do with his two children, who have “simple lives” and no desire to inherit Patagonia. “When we found a way to basically make earth our stockholder, it seemed real logical,” he continued. “It’s a way for Patagonia as a company to give a lot more money. We’ve given away $33 million since November. We’re going to give away another $40 or $50 [million] within the next couple months. It’s a pretty good system. I can tell you this: it’s not a burden. It’s really a lot of fun.”