Big Streamers Hungry for Ad Dollars, but Some Commercials Prove Tough to Digest
variety.comBrian Steinberg Senior TV Editor Welcome to one of the strangest battles in all of Hollywood’s earth-scorched streaming wars.
Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix.
Stream something on Max — also owned by the TV networks’ parent, Warner Bros. Discovery — and you’ll see no such thing. Nor are you likely to see commercials for something new from Amazon’s Prime Video on Disney+ or Hulu, though it’s certainly possible such promotions might turn up on some of the TV networks also owned by Disney, such as ABC or ESPN.
And chances are virtually nil at the current moment that you’ll see anything touting Paramount+ or Tubi on the new ad-supported tier backed by Netflix.
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