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BBC Partners With TikTok To Find Next-Gen TV Stars Just Months After Telling Staff To Delete App

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deadline.com
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The BBC is partnering with TikTok to create a boot camp for social media creators looking to break into the television industry.

The British broadcaster will launch a “content lab” giving 100 TikTok users a crash course in TV stardom, as well as helping them grow their own social media channels.

The tie-up is evidence of the BBC’s wish to forge closer links to social media companies, but it also represents an inconsistent approach to TikTok.

Only five months ago, the BBC was telling journalists to remove the Chinese app from their work phones over potential security concerns.

Read more on deadline.com
All news from deadline.com
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