Emmy Awards Travis Kelce Todd Spangler Ny Neal Mohan Jason Kelce USA show stage audience google CEO Platform Markets Emmy Awards Travis Kelce Todd Spangler Ny Neal Mohan Jason Kelce USA

YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of Creators

Reading now: 105
variety.com

Todd Spangler NY Digital Editor YouTube‘s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences.

At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content on TV screens daily.

According to Nielsen’s total TV and streaming report for the U.S., YouTube has had the No. 1 share in streaming watch-time every month on American TVs since February 2023. “We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said YouTube CEO Neal Mohan (pictured above), kicking off the evening’s event Wednesday.

With so much tonnage of content, YouTube is now trying to make it easier to tap into the crème de la crème. The platform announced the formal launch and expansion of YouTube Select “Creator Takeovers,” which will let advertisers buy out the inventory on channels representing top 1% of content on the platform.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA