YMU Launches U.S. Social Division Led by Deanna Ritter (EXCLUSIVE)
variety.comNaman Ramachandran Global talent management company YMU has launched its U.S. social division under the leadership of Deanna Ritter, who will report into Lucy Loveridge, global MD, social.
Ritter, who will serve as U.S. managing director, social, at YMU, will be supported by senior director of talent Haley Henning.
Both executives are from the Be Social Group where, as MD, Ritter ran the creator partnership and talent management teams, developing growth and revenue strategies for key influential digital clients and brands in fashion and lifestyle; and Henning, as director of talent, led the talent management team and managed brand and digital operations for a diverse roster of clients including podcast hosts, content creators and actors.
YMU’s launch of a U.S. social agency aims to replicate the success and ambitions of the U.K. social division, launched by Loveridge.
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