X’s Subscription Service, Formerly Twitter Blue, Now Lets You Hide Your Blue Check Mark
variety.comTodd Spangler NY Digital Editor Have you paid Elon Musk for an $8-per-month subscription to Twitter Blue (now called X Blue, under Musk’s rebranding effort) but are embarrassed to advertise the fact?
X now lets subscribers to the premium X Blue service hide the blue check mark on their account. Musk has promoted the perk as democratizing Twitter’s most recognizable status symbol.
He tweeted last fall that “There shouldn’t be a different standard for celebrities” when it comes to verified status, and Musk complained that Twitter’s previous process of doling out blue check marks was “corrupt” and “nonsensical.” But X/Twitter now recognizes that a number of customers wish to disable the blue check mark… for whatever reason. “As a subscriber, you can choose to hide your checkmark on your account.
The checkmark will be hidden on your profile and posts,” the company says in an update on its X Blue page. However, it adds, “The checkmark may still appear in some places and some features could still reveal you have an active subscription” and says “some features may not be available while your checkmark is hidden.” In April 2023, the company temporarily deactivated Twitter blue check marks from many celebrities who weren’t paying the $8 monthly fee, including Beyoncé, Lady Gaga, Kim Kardashian, Jennifer Lopez and Oprah.
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