Netflix’s Live Sports Efforts Got To Very Modest Start With The Netflix Cup, Viewership Data Shows
Netflix, which for years had claimed that live sports did not factor into its business model, is now a major player in the field, recently snapping up Christmas NFL games. But before committing to established, conventional sports franchises like NFL football games and WWE Raw, the streamer tested the waters with stunt-y, made-for-TV sport events, starting with The Netflix Cup on Nov. 14, 2023.