Netflix Drops Prices of Streaming Plans in More Than 100 Countries and Territories
Todd Spangler NY Digital Editor Netflix, facing more competition globally in the streaming wars, has cut pricing in more than 100 markets worldwide — in some cases, chopping the price of monthly plans in half — to boost subscriber acquisition and retention. The streamer has reduced prices in countries and territories across Asia, Latin America, Europe, the Middle East and Africa. Netflix is not reducing prices in North America or Western Europe, its most mature markets. All told, the price reductions span more than 100 markets, according to research firm Ampere Analysis (see list, below). Those include Malaysia, Indonesia, Thailand, the Philippines, Venezuela, Nicaragua, Ecuador, Kenya, Iran, Croatia, Bosnia and Herzegovina, Serbia, Albania, North Macedonia, Slovakia, Yemen, Jordan, Libya, Slovenia and Bulgaria.