Why Reaching Gen Z and Gen Alpha Is the Holy Grail for Entertainment Marketers
variety.comKaren Idelson As marketing experts prepare for this year’s Variety Entertainment Marketing Summit presented by Deloitte, many are focused on discovering new ways to create authentic relationships with consumers.
While contemporary culture evolves faster than ever and the tastes of Gen Z and Gen Alpha are continually shifting, finding new ways to reach audiences has never been more challenging. “People are just consuming our messaging in a thousand different ways,” says Ellene V.
Miles, senior VP, intersectional marketing, Sony Pictures Entertainment/Motion Picture Group. “So that sort of blanket one size fits all approach isn’t as viable.
I think being authentic to these audiences and meeting them where they live and meeting them with messaging that really speaks to them is critical to success, critical to awareness, and critical to the whole theatrical proposition.” Ian Trombetta, senior VP of social and influence marketing for the National Football League, has partnered with digital creators to help NFL players reach their fans across the social media landscape.
Read more on variety.com