, , and interior design enthusiast has created a lifestyle platform that's distinctly hers—and one that countless people try to emulate.“I always had aspirations to grow into a lifestyle brand,” tells Glamour of her namesake company, which in the last two decades has grown up with her. “I started the brand when I was 19 and just turned 40, so my life is very different now and my aesthetic has definitely evolved, but what you see today really is true to who I am and what the brand stands for.
It's all one world.” A firm believer in , Jenni Kayne's clothes have long struck a balance between form and function. There's a focus on materiality—cashmere, linen, raw silk—and easygoing silhouettes that can be worn over and over again. “Being a busy working mom and woman, it became evident to me that while I had all these beautiful clothes and still found fashion inspiring, I kept wearing the same things over and over again.” About seven years into the brand, and after giving birth to her first child, Kayne says she decided to home in on timeless pieces that could take her through the day—from sitting on the floor with her baby to dinner with friends—and still make her feel great. “It was a pivotal moment in the business where instead of designing so much newness every year, we would home in on what women want to wear and [help] them find their uniform.” Jenni Kayne's effortless polish may be interwoven in the brand, but her vibe is part of the cultural zeitgeist.
In today's dizzying tapestry of cores, the Jenni Kayne aesthetic is , , , and maybe a little wrapped in one. There are no logos to be found, but you probably know a Jenni Kayne piece when you see one—notably the D'Orsay Flat (which is no longer in production but was a.
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