Toonz Media Group & Driver Studios Team For Kids Series ‘The Blahs’
deadline.comEXCLUSIVE: India-based animation producer Toonz Media House and New York’s Driver Studios have teamed for 3D-animated kids series The Blahs.
The series, targeted at 3-8 year-olds, will launch on YouTube. It comes from Rob Kurtz and Dan Markowitz, who created Driver Studios Cool School YouTube channel, where The Blahs will launch on March 31.
The show will also run on Toonz’s Chotoonz TV channel, which has 11.1 subscribers. The comedy series is centered around The Blahs, their rulers King Gray and Lord Blue and neighbor Joy who spreads light everywhere she goes.
The characters are planned to be sources of merchandising and licensing this year. Driver Studios will use a proprietary data tool so the show’s creators can evaluate engagement to determine themes that attract viewers and inform plots in future episodes.
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