TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The Stage
deadline.comThe lineup for this spring’s NewFronts presentations to ad buyers has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence as Amazon and Peacock take a step back.
Slated to run from April 29 to May 2, the NewFronts are returning to the combination of in-person and virtual events that has been standard since Covid, though certain presentations will not be livestreamed.
Amazon moved its main pitch to ad buyers out of the NewFronts and into the main upfronts week long populated by broadcast networks and now also featuring streaming heavyweights like Netflix and YouTube.
NBCUniversal, meanwhile, is not taking part in the NewFronts, choosing instead to shine a light on Peacock at last month’s One24 ad tech gathering and at its main upfront on May 13.
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