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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The Stage

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deadline.com

The lineup for this spring’s NewFronts presentations to ad buyers has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence as Amazon and Peacock take a step back.

Slated to run from April 29 to May 2, the NewFronts are returning to the combination of in-person and virtual events that has been standard since Covid, though certain presentations will not be livestreamed.

Amazon moved its main pitch to ad buyers out of the NewFronts and into the main upfronts week long populated by broadcast networks and now also featuring streaming heavyweights like Netflix and YouTube.

NBCUniversal, meanwhile, is not taking part in the NewFronts, choosing instead to shine a light on Peacock at last month’s One24 ad tech gathering and at its main upfront on May 13.

Read more on deadline.com
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