The Snuts have announced their new single ‘Gloria’, and explained to NME how the single marks a new chapter for the band and why they decided to split from their record label.The new track marks the band’s first new music since 2022’s ‘Burn The Empire’ and, as frontman Jack Cochrane told NME, marks a vital new milestone in the band’s history – as they venture away from their longtime record label and seek new ways to reconnect with the indie scene.“It’s been one of my favourite tracks that we’ve done to date,” said Cochrane of venturing outside of his comfort zone with ‘Gloria’ by harnessing a more optimistic message than he’s used to. “What I tried to do was create this classic love song – just celebrate the happy things that come in relationships, you know?”“In music nowadays, there are so many heartbreak songs, but certainly with the music that I love — the golden oldies and stuff —they’re all super pure love songs,” he added. “I wanted to really try and capture the light and the beauty in that mundane, ordinary side of being in a relationship.”Not only are The Snuts looking to capture a new sound with their upcoming work, they’re also looking beyond that, and seeking a new dynamic entirely for the band.This marks the Scots’ first new music since parting ways with longtime label Parlophone, and the first to be shared as part of their own recently-unveiled brand, made alongside The Orchard: Happy Artist Records.
According to the frontman, this decision was inspired by a desire to be true to themselves in the most authentic way possible, and grasp “total creative freedom” over their music in a way unlike ever before.“We’re really grateful for our experience and being picked up as a young band and, signing to a major.
Read more on nme.com
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