Full Disclosure: Sue me but not only have I never played 80’s iconic video game Tetris, I had never heard of it before encountering this new film, Tetris, which world premiered tonight at SXSW and comes from Apple Original Films, I realize that probably makes me a bit of an oddity to the Gameboy generation, but I can only say my lack of knowledge on this product did not hurt one bit in being wildly entertained by a movie that tells its origin story.
In fact it seems to be part of an encouraging, but unlikely, new genre this young year: movies all about the backstory of well known products – Blackberry from IFC and Paramount; Flamin’ Hot from Searchlight; and now Tetris from Apple.
All three have been on display this week at SXSW (Blackberry actually premiered at Berlin), and if you think watching the emergence of a smart phone, a Cheetos brand, and a single player video game is , well uh, less than compelling, think again.
Having reviewed the former two, and now this one, I have to think biopics on stuff, rather than people, have a bright future.
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