Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
West Lothian hopes to cash in on the financial bandwagon rolling behind Taylor Swift’s weekend gig in Edinburgh.Visit West Lothian has been promoting itself as a value for money alternative to the city for “Swifties on a Budget” coming to the capital for the global star’s sell out Eras tour dates this weekend.An estimated 220,000 fans will attend the concerts on three days from Friday night.Preparation for the event have seen hotel prices soaring in the capital with accommodation at a premium.Stuart Ness, the council’s Tourism and Town Centre Manager said: “You can get much more value for money in West Lothian.”Mr Ness revealed an update in the developing tourism strategy and the role of Visit West Lothian to councillors.Mr Ness told the committee that a promotional campaign based on the forthcoming concerts had been running on Visit West Lothian’s social media platform.He added: “Visit West Lothian does indeed look to maximise its potential.
We have just delivered a mini promotional campaign based on the Taylor Swift concerts highlighting the fact that with the increase of hotel costs in Edinburgh you can get much more value for money by staying in West Lothian and using public transport to attend the concert.” Don't miss the latest news from the West Lothian Courier.
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