Target Lowers Price on More Than 5,000 Items to Attract Shoppers On a Budget
variety.comAnna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
High prices? In this economy? As Lucille Bluth famously said in “Arrested Development, “I mean it’s one banana, Michael. What could it cost?
Ten dollars?” Even if she was more than a few dollars off, the point still stands. Prices have continued to skyrocket in the years since the pandemic began, and although inflation has slowed since its mid-2022 peak, it still remains above the pandemic average.
So, what’s a shopper to do? Thankfully, Target has responded to this less-than-desirable trend by proactively lowering the prices on more than 5,000 of their most popular products in order to lure more shoppers into their stores — and out the doors of other affordable, behemoth chains such as Walmart. “We know consumers are feeling pressured to make the most of their budget,” Rick Gomez, chief food, essentials and beauty officer at Target, said in a statement.
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