Nexstar Plans to Package CW, NewsNation With Local Stations in TV Upfront (EXCLUSIVE)
Brian Steinberg Senior TV Editor Nexstar Media has spent months assembling a massive roster of TV stations; acquring TV’s CW network; and building the NewsNation cable-news oulet. Now comes the hard part: Getting Madison Avenue to buy ads across all of it. The nation’s largest owner of local TV outlets is ready to make its pitch to advertisers and has already scheduled a presentation for media buyers in New York for April 25. The goal, says Michael Strober, the company’s chief revenue officer, is to showcase the company’s reach among both national and local media. “We can bring local and national to our clients in ways that have never been replicated across the country,” he says in an interview. “The CW, NewsNation, TheHill, Nexstar Digital and over 200 local stations — that to me is our differentiator in the marketplace.”