French AVOD Service TF1+ Signs Aggregation Deals With Arte, A&E Television; Bows Digital Marketing Tools
variety.comElsa Keslassy International Correspondent Since launching at the start of 2024, TF1+, the ad-supported streaming service of France’s leading commercial channel TF1, has nearly doubled its content pipeline through aggregation deals and has increased its digital advertising revenues by about 40%.
The service, which is spearheaded by TF1 president and chairman Rodolphe Belmer, has recently signed partnerships with Franco-German network Arte and A&E Television Network, bringing TF1+’s pipeline of content from 15,000 hours at launch to 25,000 hours today.
In under a year, the service has positioned itself as a leading free streaming aggregation platform in France where it’s now referenced on 95% of French TV sets.
Belmer says the platform gets an 80% awareness rate in France and is being watched by an average of 33 million French people every month, for an average of 3.5 hours monthly.
Read more on variety.com