The last time you travelled abroad, you may have spotted that Walkers crisps go by a different name outside of Britain.Since they were first created by Henry Walker in 1948, they have grown to become major snack brand, accounting for an impressive 56 per cent of the British crisp market in 2013.Many Brits will recognise the popular snack by its distinctive logo, which shows a yellow sun emblazoned with a red ribbon reading 'Walkers'.
But overseas, the crisp packets read 'Lays' instead, leaving fans on the internet questioning why this contradiction exists.The reason for this peculiar mismatch can be traced to the snack's commercial history.
In 1970, the Walker family sold its business to the American food producer Standard Brands. Then 19 years later, the company was acquired by Frito-Lay, the owner of Lay's and a division of PepsiCo.
The popularity of Walkers in the UK and Ireland meant that the product retained its original name there, where Walkers was a firmly established brand.But others suggest that the difference in names may also be due to subtle differences between Walkers and Lays crisps., the Mirror reports.A statement on specialist retailer website One Pound Crisps explains: "Walkers crisps and Lays crisps are not exactly the same things, although they are very similar.
Read more on dailyrecord.co.uk
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