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Streamer Spend In Europe Nears $5.5B Thanks To Post-Covid Bounce But Is Likely To Fall — EAO Study

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Streamers dished out €4.9B ($5.4B) on original content in Europe in 2022 — and they now account for nearly a quarter of all such spend, analysis from the European Audiovisual Observatory reveals.

However, the sharp increase in spend since 2020 doesn’t mean the trend will continue, the EAO warned in its analysis of data from Ampere Analysis, with both Disney and Warner Bros Discovery limiting investments.

Both have been reconstruct their business models in the face of tough market economics and focus on turning streaming profitable faster.

Streamer spend in 2022 rose sharply, up 70% on the 2021 figure and accounting for 24% of overall spend, which came in at €20.8B (excluding news) and marks a “strong rebound after the Covid-19 crisis,” the EAO report stated.

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