Anna Marie de la Fuente In an exclusive interview with Variety, Ronald Day, Telemundo’s president of entertainment & content strategy, drilled down on what has made action-packed series “Lord of the Skies” (“El Señor de los cielos”), the company’s longest-running Super Series franchise and a bonafide hit.
With Season 9 set to premiere Feb. 13, “Lord of the Skies” has earned its street cred across a spectrum of young adults, split evenly among males and females.
Per Nielsen, its eighth season “ranked as the #1 drama series in primetime, regardless of language, 6 out of 9 nights since its premiere, among adults 18-49, and on 8 out of 9 nights among adults 18-34.” Season 9’s trailer, loaded with explosive scenes and showcasing the first time the series shot in Mexico’s Chinatown, clocked more than a million hits in 24 hours, he noted.
Drug lord Aurelio Casillas, played by Mexico’s Rafael Amaya, is “relatable,” observed Day. Despite his ruthless nature, “he’s always out to protect his family, something that we’ll see more of during this upcoming season,” he said.
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