SAG-AFTRA Announces Agreement With AI Company Narrativ Allowing Actors To License Digital Voice Replicas For Ads
deadline.comSAG-AFTRA has announced a deal with the artificial intelligence company Narrativ that will allow members to license their digital voice replica for use in audio ads.
Narrativ is an online marketplace where brands can use AI to create audio ads. According to the union, the company has agreed to a deal that meaningfully addresses informed consent, compensation requirements, and other protections for members. “Not all members will be interested in taking advantage of the opportunities that licensing their digital voice replicas might offer, and that’s understandable.
But for those who do, you now have a safe option,” SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland said in a statement. “Narrativ has agreed to our terms, and its platform is an excellent example of how A.I.
can be ethically used, by putting compensation, informed consent and control in the hands of individual performers.” In addition to receiving Crabtree-Ireland’s stamp of approval, the agreement was also approved by the Commercials Contracts Standing Committee and the National Executive Committee.
Read more on deadline.com