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‘Reborn Rich,’ Hit Korea Drama Series, Set for Thai Remake at Viu

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variety.com

Patrick Frater Asia Bureau Chief Multi-territory Asian streaming platform Viu is to deliver a Thai version of hit drama series “Reborn Rich.” The 16-episode Korean drama was produced by Korea’s JTBC Studios and Viu, aired on JTBC in Korea between November and December 2022 and was branded as a Viu Original in the 16-territoires in which it operates.

Its story sees a long-term employee of a large family-run conglomerate falsely accused of embezzlement. After he is shot on an overseas business trip, he finds himself in the body of the family’s grandson and decides to use his new identity as a means by which to take revenge on the family and the corporation.

Starring Song Joong-ki, “Reborn Rich” was one of the top-ranking dramas of all time on JTBC and on Viu.Viu announced news of the Thai remake at an upfront event in Bangkok on Thursday evening.

But it disclosed no information – production company, director or showrunner or cast – beyond an expected premiere date in 2024.

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