Netflix & Prime Video Lead Streaming Viewership Growth In May; Roku Channel Becomes Third FAST Service Reported By Nielsen
deadline.comAudiences spent more time streaming in May, while broadcast and cable viewership took a bit of a nosedive, according to Nielsen’s monthly state of TV report, The Gauge.
Total TV usage was down about 4.4% versus April, declining for the fourth consecutive month. While Nielsen reports that this is fairly typical for the time of year, time spent watching TV only declined 2.7% over the same period in 2022.
Despite the downfall, streaming usage increase by 2.5% from April to May, and streaming’s share of overall TV usage jumped from 34.0% to 36.4%.
Nielsen incorporated a technical enhancement into its measurements that allows it to account for streaming via cable set-top boxes, though the company says this only made up about half of the increase in streaming.
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