Netflix Expects to Fully Phase Out Cheapest No-Ads Plan
variety.comTodd Spangler NY Digital Editor It’s the beginning of the end for Netflix‘s lowest-cost plan that does not include advertising.
In reporting results for the fourth quarter of 2023, in which it added a better-than-expected 13.1 million net subscribers, Netflix touted its ad-supported plan as accounting for 40% of all Netflix sign-ups in markets where it has launched that, and said the number of subscribers on ad tiers grew almost 70% quarter-over-quarter.
The company didn’t break out subscriber numbers but said it recently surpassed 23 million monthly active unique users on advertising tiers.
To drive more customers to the ad-supported plan, the company said it plans to retire the no-ads Basic plan in some of the countries where it has introduced the ad tier.
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