Monica Lewinsky Fronts Reformation Voting Campaign: ‘Stakes Are Especially High This Year’
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Monica Lewinsky dons cream pantsuits, fiery red dresses and chic shades in a new campaign with Reformation and Vote.org, which launched Monday morning.
The Los Angeles-based fashion brand’s “You’ve Got the Power” campaign spotlights the writer and activist in Ref’s new workwear collection, which includes blazers, skirts, dresses and more — all while reminding shoppers of the importance of democracy and their individual vote. “It’s pretty simple: Voting is using our voice to be heard and it’s the most defining — and powerful–aspect of democracy,” Lewinsky tells Variety. “Voting is always important, but the stakes are especially high this year with voter frustration and apathy threatening to meaningfully impact turnout.
I’m excited and grateful to be working with Reformation to remind people to register, use their voice and vote! A Ref woman is an empowered woman – and an empowered woman uses her voice.” Alongside the new collection and campaign imagery, Ref worked with Vote.org to create a one-stop voting hub with everything shoppers need to know about how and why to vote.
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