MGM+ Bosses Detail International Strategy & Say They Are Eschewing “One Size Fits All” Approach
deadline.comMGM+ is eschewing a “one size fits all approach” to global expansion, the streamer’s bosses have said, as they detail international strategy several months after rebranding.
Following the lead of the U.S. platform, the Amazon-owned streamer changed from Epix to MGM+ International earlier this year, at which point it struck a content deal with Lionsgate for key European territories.
MGM+ Head Michael Wright and Chris Brearton, VP Prime Video Studios Corporate Strategy, said the rollout outside the U.S. will be tailored to each nation. “We don’t believe in local ‘one size fits all’ programing we believe every territory has individual needs,” Brearton told Content London. “This is less than a year old and the results have been extraordinary.
We have accelerated our expansion because of that.” Wright detailed international strategy, pointing out that rights and content commissioning will differ in different territories, with more rollouts beyond its 17 major markets set for the next 12 to 18 months. “One thing we’ve seen others do is buy content for the world or commission series and put them out globally, but that assumes global market tastes are consistent,” he added. “That is not something we believe in.
Read more on deadline.com