Marketing Head Steven Melnick To Depart Disney TV Studios
deadline.comVeteran marketing executive Steven Melnick is leaving Disney Television Studios. His position was eliminated during day 1 of Disney’s second wave of layoffs.
Melnick has served as the senior VP of marketing at the studios since 2019, where he was closely aligned with Disney Entertainment co-chair Dana Walden.
Before that, the well-respected Melnick oversaw marketing and PR/comms for more than 19 years at 20th Century Fox TV, where he helped to launch mega-hits like Modern Family, Family Guy, Empire, The X-Files, New Girl, 24, Homeland, Arrested Development, This is Us, How I Met Your Mother, Buffy the Vampire Slayer and Glee.
He was also responsible for writing several upfront presentations for Fox. Melnick’s work alongside the senior leadership like Walden, who was then the co-chief of 20th Century Fox TV, helped to transform the formerly small studio into an industry-leading global content company.
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