It’s that time of year again. NBC‘s Macy’s Thanksgiving Day Parade is set to air live Thursday, Nov. 28 from from 8:30 a.m.
until 12 p.m. ET/PT. The parade, which begins on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store, will also simulstream on Peacock and have an encore on NBC at 2 p.m.
ET/PT. Hosted again by Today‘s Savannah Guthrie, Hoda Kotb and Al Roker, the 98th Macy’s Parade lineup is being billed as the largest yet.
GLOW and Community alumna Alison Brie will cut the ribbon and kick off the parade. Last year’s Macy’s Thanksgiving Day Parade drew the most viewers in the history of the event with nearly 30 million viewers across NBC, Peacock and the encore telecast. “The Macy’s Thanksgiving Day Parade is second to none when it comes to world-class entertainment during the holiday season,” said Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Media Group. “It’s truly an honor to bring such an iconic event to our viewers year after year and partake in one of the country’s most beloved traditions.” The Macy’s Thanksgiving Day Parade broadcast is produced by Silent House Productions.
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